#Brandbowl 2011: A Focus Group

The Social Construction of Ads

The real-time web offers some very cool and very tangible advantages for smart marketers today. As I was watching the Superbowl ads this past Sunday I was simultaneously tweeting and reading others’ tweets, all organized around the hashtag #brandbowl. Folks who had spent the millions of dollars for a 30 second-spot could gauge reactions to their ads immediately. Even those who just enjoy being a part of the special night and watching what creative minds have to offer could derive some value from following the hashtag. I personally enjoy taking in the different opinions – and the wide range of them – that people have when it comes to advertisements, even though we all watch the same spots.

A Quick Collection of Twitter Reactions

Unfortunately, I decided to put together this deck of people’s Twitter reactions a day later, and trying to wade through 30+ pages to get to the real-time reactions was a feat I was not prepared for. This quick collection of reactions still provide a good glimpse into people’s opinions and hopefully next year I’ll smarten up and put together something in “real-time!”