When it Comes to Digital Literacy, “The Window of Opportunity Is Being Lost”

I was recently turned on to Douglas Rushkoff by a tweet sent out by Mitch Joel, of the highly regarded blog Six Pixels of Separation. Being a recent graduate student in communications and new media, and an ardent admirer of Marshall McLuhan, I was thrilled to find his work.


Rushkoff, an “author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values,” is a brilliant speaker and a master when it comes to making media theory accessible. His ideas on digital technology and our resulting ability to be participant human beings in a digital age are striking.

Therefore, I decided to re-post his November 10th, 2010 talk that he gave at Google. I highly recommend watching the whole thing.

But if you feel you can’t watch it all at once, skip to about 17:25 in the video when Rushkoff discusses the fact digital technology has a “bias” towards time. You’ll be glad you did!

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2 thoughts on “When it Comes to Digital Literacy, “The Window of Opportunity Is Being Lost””

  1. Adam, so gad you found and shared Rushkoff. I am a big fan of his way of thinking and wish more people in the “social media space” delved into deeper topics such as his, rather than “tweeting about twitter” all day.

    Unfortunately I didn’t take the time to check out that talk, but I did read “Life Inc.” of his and watched a similar talk at a social media conference where he closed with a disruptive eye-opening perspective on the world of social media marketing.

  2. Brandon,

    Thanks for stopping by. I hear you about delving deeper – that’s the really interesting stuff as tools/technologies will always change/evolve but human nature etc. won’t.

    I’ll have to check out “Life Inc,” I loved Program or Be Programmed and am sure that Life Inc is great too.

    Good connecting with you Brandon. I’ll find you on Twitter too

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